Need to find shelf life of your product? This snapshot method allows you to set up an evaluation between your test product and a reference such as control product or a competitor's product. The goal is to focus on the key elements that matters most to the customer/ consumer. Comparing the attributes that are a dealbreaker helps ensure your priorities don't creep.
This basic template can be reused for a variety of food, beverage, and consumer products (oral care, personal care)